Kevin Plank, founding father of Underneath Armour, throughout a CNBC interview on “Mad Cash” on Feb. 28, 2018.
Scott Mlyn | CNBC
Underneath Armour introduced on Wednesday that CEO Stephanie Linnartz is stepping down from her position simply over a yr after she began, and founder Kevin Plank will return because the model’s chief govt.
Linnartz took over as Underneath Armour’s CEO in February 2023 after spending almost 30 years at Marriott Worldwide, most lately as its president. Plank, who based Underneath Armour in 1996, stepped down as CEO about 4 years in the past however has stayed on because the athletic firm’s chairman.
Plank will take over on April 1 and Linnartz will keep on with the corporate as an advisor by means of the top of April.
Plank will stay a director on Underneath Armour’s board however will hand over the chair place to Mohamed El-Erian, chief financial advisor at Allianz, Pimco’s father or mother firm.
Linnartz, who spent the vast majority of her profession within the hospitality enterprise, was tapped to guide Underneath Armour due to her expertise constructing out digital gross sales and growing Marriott’s famend loyalty program Bonvoy.
Since taking the helm of Underneath Armour, she launched UA Rewards and had plans to construct out the model’s ladies’s assortment to develop its buyer base.
“On behalf of the complete group, I need to thank Stephanie for her contributions to Underneath Armour. We deeply respect her laborious work and dedication,” Plank mentioned in a press release. “Throughout her tenure, she strengthened the management group with govt hires in essential areas, together with product, design, provide chain, shopper connectivity, and regional administration. Her prior expertise main main manufacturers was instrumental in focusing our shopper technique.”
In a press release, Linnartz mentioned she feels “honored” to have served as Underneath Armour’s CEO.
“I’m pleased with our progress towards our strategic plan, together with strengthening our group, evolving our merchandise and advertising and marketing, and growing our give attention to profitability,” mentioned Linnartz. “We’ve got a powerful basis in place for future progress and the corporate’s potential is limitless. I’ll proceed to root for Underneath Armour’s success.”
